Brand Manager_事務機耗材大廠
Accurate愛客獵股份有限公司(1111 高階獵才)
- Wuci, Taichung City
- Permanent
- Full-time
1. Brand Strategy Development: Formulate and execute strategic plans to enhance and promote the corporate brand, aligning with overall business objectives.
2. Global Engagement Framework: Implement and oversee the corporate brand management and global engagement framework to maintain brand consistency across regions.
3. Market Insights Integration: Collaborate with the Market Insight Manager to incorporate research insights into brand strategies, ensuring a data-driven approach.
4. Content Development: Oversee the creation of brand-centric content, ensuring it aligns with the established brand guidelines and resonates with the target audience.
5. Collaboration with Cross-functional Teams: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure a unified approach in brand representation.
6. Performance Monitoring: Analyze brand performance metrics and adjust strategies as needed to enhance brand equity and market positioning.
7. Research Strategy: Develop and implement comprehensive market research strategies and plans to gather relevant data for informed decision-making.
8. Team Coordination: Manage and coordinate the market research team, ensuring efficient execution of research projects.
9. Insight Generation: Analyze market trends, consumer behavior, and competitor activities to generate actionable insights.
10. Data Integrity: Ensure the accuracy and reliability of research data through rigorous methodologies and quality control measures.
11. Report and Presentation: Communicate research findings through clear and compelling reports and presentations for various stakeholders.任職資格
1.Bachelors degree in Business, Marketing, Economics, or a related field.
2. 5~10 years experience of corporate marketing or marketing communications with social media to communicate marketing messages - preferred experience with international companies
3.At least 3 years of leadership experience
Knowledge, Skills, Abilities :
1. Ability to translate market insights into actionable brand strategies
2. Ability to adapt to changing market conditions and trends
3. Strong decision-making abilities
4. Creativity in developing engaging brand campaigns
5. Ability to collaborate effectively with cross-functional teams
6. Strong organizational and time management abilities
7. Fluent in English
8. Ability to design and execute comprehensive research strategies
9. Effective team management and collaboration
10. Strong analytical thinking and interpretation of data
11. Clear and compelling communication of research findings
12. Adaptability to evolving market conditions
13. Quality control and assurance in research processes
14. Continuous learning and staying updated on industry trends.【工作制度/性質】 工作時間： 日班
工作待遇： 面議（經常性薪資4萬含以上）工作性質： 全職
職務類別： 廣告／行銷企劃主管
工作位置： 台中市梧棲區【要求條件】 身份類別： 不拘
工作經驗： 5~6年以上
學歷限制： 大學以上
科系限制： 不拘語言能力： 「英文」 聽-精通/ 說-精通/ 讀-精通/ 寫-精通【福利制度】 法定項目： 勞保、健保、產假、勞退提繳金、加班費、育嬰假、週休二日、特別休假
福利制度： 獎金類 - 全勤獎金、年節獎金、三節獎金、年終獎金
保險類 - 員工團保
餐飲類 - 伙食津貼
設備類 - 按摩室
補助類 - 員工結婚補助、生育補助、國內‧外旅遊補助【職務需求】 需求人數： 1 人
到職日期： 不限
1111人力銀行