(Associate) Brand Manager
AbbVie
- Taipei City
- Permanent
- Full-time
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.Job DescriptionLe ad the co mprehe n s ion of p a t ie nt exp e r ie n ce in sig hts ac ro ss the B r and a nd In F ie ld Te am a nd d e ve lop the Pa t ie nt Jo u r ney to fo cus t he B ra nd Te am on t he de l i ve ry of p at ie n t -ce ntr ic strat eg ies in c lu d ing digital en ga ge me nt and cu s to m izat ion w it h in Ab b V ie bu s i ne ss co de of co nd u ct, p o l i c ies a nd a ll app li c ab le l a ws a nd re gu lat i on s
- Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Digital Marketing engagement and customization and to populate Brand Plan Insights Chapter.
- Identify insights from hematologists and key opinion leaders with 40-50% working time in the field in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
- Ensure the best user experience during the launch.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi- stakeholder initiatives in order to meet strategic brand objectives.
- Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
- Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
- Support the Brand Team around a brand vision and objectives that are shared by all members.
- Take accountability and responsibility for Brand Team activities and processes
- Bachelor's degree or equivalent.
- Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead, motivate and coordinate cross functional teams
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
- Ability to engage external stakeholders with traditional and innovative solutions
- English language proficiency verbally and in writing
- Demonstrated track record Sales & Marketing track record of success within biotech/pharmaceutical industry
- Background of pharmacy, science or biology is a plus
- Oncology/Hematology marketing experience is a plus
- Experience of conducting digital marketing campaigns is a plus
- Experience of new product launch is a plus