CRM specialist - 會員行銷專員

• well-known brand and company
• a rewarding career.

• Identify Digital Touchpoints: Analyze customer behavior and preferences to identify key digital touchpoints for product and brand promotion.
• Develop Digital Channel Strategy: Devise and implement effective digital channel operation strategies to drive awareness and consideration for our products and brand.
• Content Creation: Create engaging and relevant content tailored to each target segment to increase engagement and drive conversions.
• CRM Program Management: Implement CRM programs aimed at increasing product exposure among existing members and strengthening customer relationships.
• Martech Expertise: Possess knowledge and experience in CRM martech projects to leverage marketing automation tools effectively.
• Marketing Automation: Execute marketing automation programs to streamline processes and enhance customer engagement across various digital channels, including social media, Line OA, and email.

• working experience in FMCG is a plus
• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in CRM management and digital marketing, with a focus on customer segmentation and targeting.
• Strong understanding of CRM martech tools and platforms.
• Proficiency in marketing automation tools and techniques.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and a passion for driving customer engagement through digital channels.

Michael Page