CRM and Trade Marketing Manager

Swarovski

Taipei City
Permanent
Full-time

1 month ago

At Swarovski, where innovation meets inspiration, our people desire to explore, experience and create. As a CRM and Trade Marketing Manager you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.About the jobResponsible for implementing brand loyalty programs in all aspects, including improve customer recruitment, retention and conversion across omni channels.Your responsibilities include, but are not limited to:

Loyalty Program

Contribute to increase and strengthen the customer loyalty program for both Swarovski Club and SCS.
Find opportunity in global cockpits and actively share with local team, to better improve current practices.
Actively monitor best practice in relative industries as well as from key competitors, and estimate its impact on Swarovski
Communication Campaign

Localize global communication campaign based on marketing calendar and business target
Collaborate with Global and local marketing team to manage CRM communication touchpoints, ensure contents and design are brand-fit as well as meet campaign target (incl. but not limited to increase brand awareness, drive conversion, improve retention etc.)
Design and implement local customer touch points, including but not limited to Line, Dumbchat.
Promotion/Gifting Calendar

Communicate, implement and track performance on CRM /CRM related promotion activities according to the market activation plan and global guidelines and policies. This includes any activities related to the integration of on- and offline CRM activities, etc.
Propose gifts/GWPs/services which will mostly attracting to customers, and help to trigger their conversion and/or upgrade.
CRM Routine Operation

Track spending and monitor CRM budget usage status
Work with external agencies to ensure campaign implementation
Ensure all stores have sufficient training and information on Be Swarovski and SCS and know how to securely look after customer data
Supports compliance of all CRM activities with local rules and regulations and create any locally needed terms and conditions including liaising with central legal to ensure compliance

About youWe are looking for a unique and amazing talent, who brings along the following:

University degree/Education, preferably in Marketing Management or equivalent
Minimum 5 years of professional experience in retail training role
A CRM expert in jewelry, luxury, cosmetics or prestige industry related brand or agency is a plus
CRM program design, implementation, evaluation and improvement solutions
Planning and communicating CRM program targets and monitoring at store level
Daily communication with Global CRM, local sales team and 3rd party agency to ensure quality of execution
Budget monitoring and reporting
Demonstrate ability to build and maintain productive and cohesive relationships with peers and cross-functional teams.
Clear picture for career development with strong potential ambition will be a plus

What we offerYou can expect a range of benefits, including:

Swarovski products discounts
Employee Assistance Program
Volunteering leave
Learning and development programs

Masters of Light Since 1895Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.Swarovski is an equal opportunity employer. We give our people the guts to celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law of the countries we operate in.

Swarovski

Apply Now