-ResponsibilitiesDeveloping E-Commerce strategy to drive the growth of the E-Commerce business and online sales.Identify potential customers and develop new clients which integrated marketing campaign with 3rd parties. conduct the customers lifecycle management plan to increase customer base and their business value (up sell / x-sell )Designs and executes digital communications strategies which support new products or service launch projects, including be a presenter of products seminars, also offers investment education to the public and on-site investment consultation.Assist related EC projects and BAU task for advance digital service and business growthResponsible for the continuing improvement of digital communication optimization (ROI) and effectively integrate with Phone team for best service & sales opportunitiesExperience3~5+ years working experience in digital marketing/EC/digital communication planning & executionE business customers segmentation & lifecycle managementDigital media buying experience and social media campaign experience.Strong planning and management skills with problem solving and analytical capabilities.Big Data Analytics or CRM experience is a plus (familiar with Excel、DB query、Python、SQL)Strategic thinking and proactive/positive mind, willing to embrace new technology / changes / challenges, able to work independently under pressure to meet strict deadlines.Working experience in personal financial or banking service fields is a plusExcellent communication and negotiation skills. Fluent English in both oral and written communication is plusA team player with high attention to detailSITE/SICE related Professional License is required.EducationMinimun degree qualification