Senior Executive, Account Strategy 廣告投手/廣告優化師

AnyMind Group

Taipei City
Permanent
Full-time

1 month ago

For this position, we require a candidate who can develop a comprehensive strategy for product planning, including analyzing the target audience, creating short, medium, and long-term advertising aligned with different levels of involvement with the brand, conveying messages, and the ability to analyze and optimize the performance of advertising in real-time.---What You Will Do---

Setup and execution of performance campaigns across SEM, Social and Display/Programmatic
On-going optimization to achieve client's KPI target
Manages campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshoot accordingly
Work with the Senior Execs/Specialists to execute multi-channel strategies
Notify Manager of any account issues when budget and bid pacing, including major volume or cost shifts
Produce and develop reports on monthly campaign performance, audiences, creative analysis, and cross channel attribution - update client performance reports, analyze and format data, supply insights and commentary
Assist Sr. Executive and Manager in the preparation and rationale of paid media recommendations and new tactics
Produce case studies and best practices on campaigns that best utilized data/research products.
Maintain effective relationships within the team and business unit, working with the AS / IM team to support the DM sales team on account management on a day to day basis
Work with the PG team to establish PMP solutions
Handle multiple projects simultaneously and manage various accounts in a timely and professional manner

---Who You Are---

1-3 years relevant campaign management experience
Knowledge on Google Ads, Facebook Ad Manager and DV360
Must Familiar with Social Media Channels, (Facebook, Instagram, YouTube, KOLs)
Able to produce high quality work within a fast paced, dynamic environment
Excellent verbal and written communication skills in English and Mandarin
Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
Develops knowledge of client's business, competition and latest industry news and trends

---Why You Love It---

Competitive salary
Performance review (twice a year)
Performance bonus
14 annual paid leaves
All-hands meeting abroad
Annual MVP awards (prizes up to 8,000 USD)
MacBook to be provided
All-you-can-eat snacks and capsule coffee
A professional, international and dynamic working environment
Chances to keep up with cutting-edge trends in the digital market
Opportunity to learn and work with the most advanced technology platforms

AnyMind Group

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