
Digital Performance Supervisor, TW
- New Taipei City
- Permanent
- Full-time
- Develop and implement paid media strategies across platforms (Google, Meta, LINE, programmatic).
- Allocate media budgets to balance brand awareness and conversion goals.
- Manage daily performance marketing activities including setup, optimization, and reporting.
- Run A/B and multivariate tests to refine creatives, targeting, and bidding.
- Analyze KPIs (ROAS, CPA, CTR, CVR, CPM) and translate insights into actionable strategies.
- Build dashboards using GA4, Looker Studio, Power BI, or Tableau.
- Work cross-functionally with e-commerce, content, CRM, design, and IT teams.
- Partner with media agencies for campaign execution and strategic support.
- Ensure accurate tracking via GTM, pixels, and UTM parameters.
- Troubleshoot tracking issues with IT/data teams.
- Deliver weekly/monthly performance reports with insights and recommendations.
- Forecast campaign outcomes using historical data and market trends.
- Recover profitability for eTailers by reducing discount dependency and improving campaign efficiency.
- Accelerate growth for Owned E-Commerce (OEC) through high-impact media and conversion strategies.
- Enhance paid media ROI through smarter budget allocation and creative testing.
- Strengthen online margins and competitiveness against aggressive low-price players.
- Minimum 3-5 years’ experience in digital performance marketing, ideally in fashion, retail, and/or e-commerce.
- Deep understanding of Taiwan’s digital media landscape, e-commerce platforms (eg Momo, Shopee, Amazon, etc), and consumer behavior.
- Strong analytical skills and proficiency in marketing analytics tools.
- Ability to think strategically and execute tactically in a fast-paced environment.
- Collaborative, proactive, and results-oriented.
- Mandarin is essential. English proficiency to collaborate with regional counterparts.