Senior Trade Marketing Manager

Reckitt Benckiser

  • Taipei City
  • Permanent
  • Full-time
  • 10 days ago
We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.​Sales​Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.About the roleThe Trade Marketing Manager plays a key role within the country sales team, driving excellence in in store (4P) execution across Key channels/key customers/key accounts. The role will also focus on building expert knowledge in our key categories and sharing this with the customer in order to build long term partnerships and conduct revenue growth management.Your responsibilities
  • Develops country/customer 4P strategies and tactics in line with channel plans.
  • Defines Category trade marketing KPIs and manages the trade marketing budget
  • Contributes to category marketing plans, with customer & category data analysis and promotional strategy
  • Continuous analysis of the customer's position works together with sales manager to recommend in store actions aimed at strengthening Reckitt's position in the category.
  • Develops and implements Reckitt's promotional strategy (in line with brand priorities and media plans) across customers.
  • Presenting on 4P strategy to our customers
  • Key contact for the brand marketing team with regards to all promotional and customer activity.
The experience we're looking for
  • Prior trade marketing experience with a fast moving consumer goods company of at least four years, and preferably additional functional experience in either : Sales/Key Account function working with key international retailers, or brand marketing.
  • Results oriented, entrepreneurial and self-motivating.
  • Tenacious and resilient, driven to achieve even when faced with obstacles
  • Leadership, people management and interpersonal skills of building strong working relationships and influencing among customers and internal teams.
  • Strong commercial understanding of business issues/opportunities.
  • Strong communication skills, both written and oral (in English).
  • Strong understanding of sales and marketing strategy and planning issues.
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
The skills for successConsumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Reckitt Benckiser