
(Sr.) Health Value Communication Manager
- Taipei City
- Permanent
- Full-time
- Develop and execute integrated communication strategies that advance patient well-being and public health goals while supporting the company’s corporate and business priorities across key therapeutic areas.
- Build and manage an annual editorial calendar to ensure consistent, timely, and impactful messaging across channels.
- Localize and adapt global/regional campaigns to fit Taiwan’s market dynamics and stakeholder needs.
- Lead the development and execution of social media strategies that amplify disease awareness, product value, and corporate reputation.
- Plan and manage digital content and community engagement across platforms.
- Oversee the creation of high-quality, channel-specific content (e.g. articles, videos, patient stories, infographics) in collaboration with internal teams and external agencies, ensuring message consistency and brand alignment.
- Monitor social media trends, public sentiment, and competitor activities to inform real-time responses and strategic adjustments.
- Leverage insights and analytics to drive continuous improvement in reach, engagement, and impact.
- Manage and nurture relationships with media, KOLs, KOIs, patient groups, medical associations, and communication agencies.
- Plan and support media events, interviews, press briefings, and disease awareness campaigns to strengthen brand voice and visibility.
- Deliver strategic messaging and communication materials to support stakeholder engagement, including healthcare professionals, payers, and advocacy partners.
- Lead communication efforts for product launches, disease awareness days, and corporate campaigns.
- Partner closely with Marketing, Market Access, Medical Affairs, Sales, and Patient Support teams to ensure consistent message alignment and high-quality execution.
- Monitor the external environment—including media coverage, social sentiment, policy changes, and competitive activity—to anticipate risks and opportunities.
- Provide strategic counsel and lead aligned communication responses during issues or crises to protect and reinforce
- Bachelor’s degree or above in Communications, Journalism, Public Relations, Media, Advertising, Health Sciences, or a related field.
- Proficiency in both English and Mandarin Chinese, with excellent writing and verbal communication skills.
- At least 5–8 years of relevant experience in healthcare or pharmaceutical communications, particularly in disease and product-related areas.
- Proven track record in media relations, brand and reputation management, and social/digital media strategy.
- Experience developing and executing communication strategies in a regulated healthcare or pharmaceutical setting.
- Having experience working in a public relations company and team leadership experience is a plus.
- In-depth understanding of traditional, digital, and social media landscapes.
- Strong strategic thinking paired with hands-on execution ability.
- Excellent storytelling, content development, and editing skills.
- Skilled in stakeholder engagement, agency management, and cross-functional collaboration.
- Agile, proactive, and resilient in a fast-paced, dynamic environment.
- Familiarity with the relevant therapeutic areas is a strong advantage.
- Strong interpersonal, analytical, presentation, and problem-solving skills.
- Ability to manage multiple priorities and work well under pressure.