Obesity Marketing Manager

Taipei City
Permanent
Full-time

1 month ago

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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationLoading...CategorySelect how often (in days) to receive an alert:×Select how often (in days) to receive an alert:Obesity Marketing ManagerCategory: Commercial MarketingLocation:Taipei, Taiwan, TWAre you motivated by driving innovation for the life-changing benefit of patients? Are you ready to help transform the treatment paradigm for a broad range of chronic diseases that currently rely on injection-based therapies? Then this is your moment. Apply now and join Novo Nordisk. Together we can create life-changing innovation. Together we can make it happen.The position

Strategic Leadership & Brand Development

Lead the development and implementation of the overall marketing strategy for Wegovy® across all stages of the patient journey: Awareness, Activation, Initiation, and Adherence

Translate market insights, competitive intelligence, and patient behavior data into actionable strategic plans

Drive brand positioning, campaign planning, and omnichannel content delivery to support long-term brand growth
Patient-Centric Engagement

Design and lead disease awareness and behavior change initiatives that address stigma and misconceptions about obesity

Develop direct-to-patient (DTP) strategies including self-assessment tools, CRM engagement, and online-to-offline (O2O) conversion mechanisms

Collaborate with medical, public affairs, and external stakeholders (e.g., patient groups, socie-ties, government) to shape the obesity care ecosystem
Digital Innovation & Execution

Lead digital marketing initiatives, social media campaigns, influencer part-nerships, and LINE-based engagement platforms

Apply data-driven marketing approaches to enhance reach, personalization, and ROI measure-ment

Champion innovation and continuously explore emerging channels and formats relevant to the Taiwanese patient population
Team Leadership & Capability Building

Manage, mentor, and develop a team of product and assistant managers to ensure strong exe-cutional excellence and talent pipeline

Foster a high-performance culture with clear goal-setting, feedback, and coaching

Partner with regional/global teams to leverage best practices and cross-market learnings
Performance Management & Compliance

Oversee marketing budget allocation, tracking, and optimization

Ensure full compliance with internal policies and external regulatory requirements

Monitor KPIs such as brand equity, patient engagement, prescription growth, and adherence metrics.

Collaborate with FF to ensure execution excellence of key initiatives

Qualifications

Bachelor's degree in Marketing, Business, Life Sciences, or related field
Master of Science or MBA will be a plus
Fluent in Mandarin/English communication
Minimum 8 years of marketing experience, with at least 3 years in a people management role
Proven success in consumer-facing campaign management, preferably in pharmaceuticals, FMCG, or digital health
Deep understanding of the Taiwan digital and patient landscape, with ability to tailor strategies to local insights
Experience with omnichannel marketing tools, patient analytics, and agency/vendor management
Excellent communication, stakeholder engagement, and cross-functional collaboration skills
Strategic & patient-centric mindset
Cross-functional leadership & collaboration
Digital fluency & execution excellence
Agile mindset and adapt to changes swiftly

Working at Novo NordiskAt Novo Nordisk we recognise that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and the communities we operate in.We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We are happy to discuss flexible working, depending on the role and subject to business needs.We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.We're not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.

Novo Nordisk

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