Head of Sales, Taiwan

• Develop and implement comprehensive offline sales strategies tailored to local market dynamics.
• Utilize market insights and competitive intelligence to identify growth opportunities and achieve sales targets.
• Lead, mentor, and inspire a nationwide sales team to exceed performance metrics.
• Cultivate a high-performance culture and support team development through coaching and structured goals.
• Manage and grow relationships with key partners, including Costco, hypermarkets, department stores and retailers (e.g. TK3C).
• Identify and develop new business opportunities and key accounts.
• Build and maintain long-term relationships with major customers to ensure sustained growth.
• Work closely with marketing, finance, and operations teams to ensure strategic and operational alignment.
• Coordinate cross-team initiatives to support product launches and promotional campaigns.
• Continuously analyze market trends, customer behavior, and competitive activity to guide decision-making.
• Provide regular sales performance reports and actionable insights to leadership.

• Minimum 15 years of experience in sales, channel management, category development, or trade marketing roles.
• Proven background in the Domestic Appliances or Consumer Electronics multinational companies (MUST).
• At least 8 years of successful people leadership experience, managing large-scale teams across Taiwan.
• Strong business acumen with the ability to balance strategic vision and hands-on execution.
• In-depth knowledge of Taiwan’s modern trade, retail landscape, and distributor ecosystem.
• Exceptional communication, negotiation, and interpersonal skills.
• Fluent in Mandarin with an excellent command of English.

Morgan Philips