Field Marketing Manager

• 1. Events Management:

• 1) Plan, organize, and execute marketing activities that drive brand awareness and demand generation in all kinds of events, including large-scale conferences, seminars, workshops, and product campaigns.
• 2) Lead and define event strategy, event theme, logistics, vendor management, on-site operations, and post-event reporting.

• 2. Media Relations, Social Media Management and Public Communications:

• 1) Develop and execute media outreach strategies to increase overall brand awareness and thought leadership.
• 2) Coordinate with corporate PR team and internal stakeholders on speaking opportunities and media marketing assets, including press releases, PR translations, blogs, contributed articles, interviews, newsletter, advertisement, etc.
• 3) Develop and execute localized social media strategies to promote brand visibility, product launch, and event campaigns.
• 4) Build and maintain relationships with key media, government stakeholders and industry alliances.
• 5) CSR/ESG branding management and activities to support Corp and local ESG branding visibility.

• 3. Cross team collaboration and reporting:

• 1) Work closely with field sales, regional business and engineering leaders, and corporate teams to align marketing plans, activities, and marketing assets support.
• 2) Support logistics and purchasing processes for marketing campaigns if needed.

• · Bachelor’s degree in Marketing, Communications, Business or related field.
• · Above 8 years experience in the field of marketing, events management, or media relations, preferably in the technology and semiconductor industry.
• · Able to work independently and hands-on logistics support on campaigns and promotions.
• · Excellent communication, writing, presentation, interpersonal and project management skills.
• · Fluent in English.

Cadence Design Systems