Web Operations & Digital Performance Specialist
Ralph Lauren
- Sinyi, Taipei City
- Permanent
- Full-time
- Digital Commerce marketing campaign planning and media calendar ownership for RL.com.tw as well as assisting in the evaluation of potential Taiwan digital partnerships (Line, Momo, Yahoo, etc)
- Site content and digital marketing campaign planning, activation scheduling, promotion setup, internal & external campaign briefing and execution, content technical briefing, customer journey flow testing, and performance reporting.
- Plan and execute Digital Commerce marketing activities through owned and paid performance media channels, including but not limited to: eDM, search engine marketing, retargeting, display, affiliate media, targeted social media.
- Manage search engine & traffic acquisition marketing strategy (via performance agency) to achieve business targets ensuring that activities are delivered in a timely and accurate manner.
- Partner with local teams for omni-channel development and help customer service team to provide service to customers in a timely manner.
- Support in preparing for internal and external meetings eg. presentation decks, agendas as well as ad hoc management requests.
- Ensure all merch/campaign/info displayed on site is accurate by performing daily site audits.
- Track competitor ecommerce activities and report weekly/monthly/quarterly business performance of existing RL.com.tw.
- Weekly data analytics reports, constantly give input and propose ideas to optimize traffic and conversion on the sites.
- Fluent in Mandarin and English required, written and spoken Chinese and English.
- Bachelor's degree or equivalent, international university degree preferred.
- At least 3 years of experience in E-Commerce, digital marketing and performance marketing experience
- Highly organized, focused, process-oriented, and possesses great attention to detail.
- Detailed working knowledge of Paid Search, Display Media, Paid Social, SEO, Affiliate, and Email marketing. Knowledge of Adobe Analytics, Google Analytics and working relationship with Search Engine Marketing vendors is a plus.
- Solid project management skills and ability to juggle multiple initiatives at one time.
- Strong analytical and critical thinking skills. Ability to communicate in a clear, concise, and accurate manner in writing and spoken English.
- Experience managing agency & external vendor relationships.
- Strong knowledge of Taiwan digital ecosystems (3rd party marketplaces, social, brand.com, etc.)
- Retail experience in fashion, luxury, or apparel is a plus.
- Strong Microsoft Office skills (especially PPT and Excel) required.