Digital Patient Journey & Engagement Manager

Taipei City
Permanent
Full-time

1 month ago

Are you motivated by driving innovation for the life-changing benefit of patients? Are you ready to help transform the treatment paradigm for a broad range of chronic diseases that currently rely on injection-based therapies? Then this is your moment. Apply now and join Novo Nordisk. Together we can create life-changing innovation. Together we can make it happen.The position

Develop and implement a robust digital engagement roadmap for Wegovy® that drives patient awareness, interest, and conversion into prescriptions.
Design and execute integrated omnichannel campaigns to expand online share of voice, foster credible conversations, and educate the public about obesity management.
Manage and optimize the digital conversion funnel to guide potential patients from online information-seeking to healthcare professional (HCP) consultations and treatment initiation.
Build and manage closed loop marketing (CLM l) initiatives that keep patients engaged post-prescription and promote adherence and loyalty through personalized content and reminders.
Oversee content strategy, social media management, and community engagement to spark meaningful dialogue around obesity and healthy weight management.
Identify and execute strategic partnerships with digital health platforms, influencers, or patient organizations that amplify reach and impact.
Collaborate closely with Field Force teams to ensure online leads are effectively linked with HCP networks for consultation and prescription.
Lead key performance tracking for all digital activities, including traffic, engagement, conversion, prescription uptick, and adherence outcomes.
Continuously analyze data and generate insights to optimize the patient journey touchpoints and maximize ROI.
Ensure all content and activities comply with local compliance/regulatory requirements and company standards.

Qualifications

Minimum 3-5 years of experience in digital marketing, consumer engagement, or omnichannel strategy, preferably in pharmaceutical, healthcare, or wellness sectors.
Candidates with strong backgrounds in FMCG, consumer health, e-commerce, or digital platforms with proven success in driving conversion and loyalty are also welcome.
Demonstrated experience in patient or customer journey mapping and closed loop marketing.
Strong analytical skills and data-driven mindset; comfortable using web analytics, CRM tools, and social listening platforms.
Excellent communication and stakeholder management skills, with the ability to collaborate across functions and influence decisions.
Team player
Strong communication and stakeholder mgmt. skills
Passion for making a positive impact on public health awareness
Agile mindset and adapt to changes swiftly
Ambitious, energetic and have a can do attitude

Working at Novo NordiskAt Novo Nordisk we recognise that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and the communities we operate in.We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We are happy to discuss flexible working, depending on the role and subject to business needs.We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.

Novo Nordisk

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