Digital Marketing Manager_CBG MarTech

星展(台灣)商業銀行股份有限公司

  • Neihu, Taipei City
  • $40,000 per month
  • Permanent
  • Full-time
  • 4 days ago
徵才說明職缺更新：今天
  • 工作內容： Department Introduction:
MarTech department defines, enables, and implements best-in-class marketing solutions using Artificial Intelligence (AI) technologies for DBS customers, to create personalized, relevant and meaningful customer experiences that also drive impactful outcomes through marketing campaigns. By understanding customers' needs and behaviours through use of data and experimentations, MarTech department is deriving the insights from this process drive everything we do, from marketing strategy planning to implementation and driving results.
We are seeking a highly motivated candidate who can work independently while collaborating effectively across cross-functional and multinational teams. The ideal candidate will drive digital media optimization, identify business opportunities, and help propel incremental business outcomes.Responsibilities
As an Associate at MarTech, you will be responsible for integrating marketing and technology to grow business efficiently. You will need to create/ edit engaging ad assets in both static and animated image formats and html code, and be in charge of planning and implementing data-driven marketing campaigns and strategies that incorporate ever-changing AI technologies, as well as managing external media and creative production vendors. Responsibilities include but are not limited to:
  • Develop and curate engaging marketing content, including text posts, images, videos, and interactive elements, aligned with business goals and tailored to various social media platforms; continuously monitor performance and prioritize resources strategically to drive business impact.
  • Initiate AI-powered digital marketing campaigns for various consumer banking products and services, including deposits, investments, insurance, and mortgages.
  • Utilize Adobe Analytics for advanced data visualization, creating real-time dashboards that deliver actionable insights to stakeholders and support data-driven decision-making.
  • Understand business priorities, user needs, and technical feasibility to plan and execute digital marketing solutions through continuous experience that align with organizational goals.
  • Ensure brand consistency and cohesive brand experience by maintaining uniformity in messaging, tone, visuals, and overall brand identity across all platforms and customer touchpoints.
  • 薪資待遇： 薪資面議(經常性薪資達4萬元含以上)
  • 休假制度： 週休二日
  • 上班日期： 隨 時
  • 工作性質： 全職
  • 工作地點： 台北市內湖區瑞光路(內湖科技園區)
  • 職務類別：
、 、
  • 需求人數： 1人
  • 管理人數： 無
  • 出差說明： 不需出差
  • 外派說明： 不需外派
徵才特色
  • ＃100大金融業
工作條件
  • 學歷要求： 大學
  • 科系要求： 不拘
  • 工作經驗： 4 年以上
  • 身份類別： 不拘
  • 外語能力： 英文→聽：精通 說：精通 讀：精通 寫：精通
法定保障
  • 勞保、健保、特別休假、產假、陪產假、加班費
企業福利注意：各職缺福利項目可能有所不同，實際職缺福利請依面試時與公司面談結果為準。
  • 保險福利： 團保、眷屬團保
  • 休假制度： 週休二日、不扣薪病假
  • 獎金制度： 績效獎金
  • 輔助津貼： 旅遊補助、進修補助、伙食津貼
  • 休閒娛樂： 尾牙/不定期餐敘
  • 福利設施： 員工休息室
  • 其他福利： 員工健康檢查、教育訓練、進修、社團活動、配發電腦
  • 更多福利：
星展希望在員工照顧和關懷的領域裡領先市場。我們經過縝密的需求研究和持續關注市場上的動態，提供以下福利內容：理財優惠
1.外幣換匯優惠
2.投資理財手續費減/免不等
3.員工認股計畫彈性福利金
1.旅遊福利金
2.學習福利金
3.健康福利金
4.家庭福利金暖心考證培訓
1.新進人員訓練
2.完整員工職涯發展規劃
3.語言進修課程
4.海外派遣訓練
5.證照考試訓練與獎勵超水準健康保障
1.定期壽險
2.住院醫療
3.癌症
4.意外醫療
5.眷屬醫療險(全額公司負擔)
6免費定期健康檢查領先薪酬福利
1.具競爭力薪酬制度
2.底薪津貼
3.績效獎金
4.員工贊揚計畫
5.彈性工作時間安排
6.未成年子女保障計畫
7.職工福利(家庭日、小孩上班日、員工感恩日、電影欣賞日、節慶禮品、歌唱大賽、攝影比賽、婚喪生育補助等)貼心放假日
1.第一年即享14天年假
2.16周產假+7天產檢假
3.10天陪產檢及陪產假
4.領養假
5.生日假
6.新生兒照顧假
7.志工假
8.服務年資獎及年資獎勵假技能與求職專長
  • 工作技能： 行銷製作物規劃與執行,提案與簡報技巧,實體活動規劃與執行,行銷宣傳預算編製與控管,行銷策略擬定,廣告企劃案╱文案撰寫,廣告效益評估
  • 電腦技能： 數據管理及分析：Tableau、Google Analytics
其他條件
  • • Bachelor's degree in marketing, communication, or a related field.• 3+ years of hands-on experience in social media marketing, digital marketing technology, data analysis, or user experience.• Proficiency in design software such as Adobe Creative Suite (including Adobe Photoshop and InDesign), and AI-powered imagination/ animation/ music generators such as Midjourney, Luma, Kling, SUNO, etc.; familiar with Google Analytics, Adobe Analytics, and Tableau.• Demonstrate creativity, decisiveness, and resilience, and have a growth mindset and passion about digital marketing technology and innovations.• Demonstrate exceptional interpersonal and communication skills.• A digital-native mindset with an international perspective.
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