Regional Product Manager

Baxter

Taipei City
Permanent
Full-time

2 months ago

This is where you save and sustain livesAt Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.Location:

Taiwan

Job Summary:

The primary focus of this role will be to develop and execute the regional education program for Advanced Surgery across the Asia Pacific. Work proactively and directly with the country marketing team to identify segment specific marketing needs, be an expert and trusted resource for the defined product portfolio to achieve objectives

Essential Duties & Responsibilities:

Gain in-depth understanding of market potential and segment-specific customer needs in APAC markets; Lead innovation and regional marketing programs/campaigns from concept to execution and measurement to drive H&S market development in core specialties. Eg. SurgeX or Regional Specialty program
Work with key opinion leaders to develop marketing tools and resources to support in-region H&S market development.
Partner with global marketing organization to feed needs for product lifecycle management and roll out global marketing campaigns.
Promote country best practice and scale up if possible; develop content for marketing communications
Constructively collaborate and influence country marketing teams across APAC to build appropriate GTM strategy by country.
Analyze data to measure the effectiveness of marketing programs, expertly estimate market size, and develop competitive strategies
Develop and validate product’s value proposition by segment and ideal messaging approach through market research, advisory board, and customer engagement
Identify current and future market needs and understand direct and indirect competition
Build relationships with key opinion leaders and industry organizations
Any assignments for development

Education & Experience:

Bachelor’s Degree in Marketing, business, or related field; advanced degree preferred in order to quickly understand, digest, and present complex technical principles
8 to 12 years professional experience in advertising and/or marketing, preferably medical devices.

Qualifications & Skills:

Must possess the ability to effectively communicate (both written and verbal) relevant project information to clients, superiors, and internal customers and deliver engaging, informative, well-organized presentations
Mastery of Internet, Intranet, MS Office products to include: Word, Excel, PowerPoint, and Outlook
Recognized marketing talent with an entrepreneurial spirit; comfortable in a fast-paced, virtual team environment. Result-oriented with attention to details
Proven ability to influence others, in other functions, and in more senior positions
Strong relationship management and project management skills; the ability to successfully drive multiple tasks
Resourceful team player and a “can-do” attitude who can participate in and lead efforts across disciplines and cross-functional teams
Strong analytical skills including ability to gather information, synthetize, evaluate, and derive insight. Eg: market trend analysis and market sizing exercise
Expert marketing messaging and writing skills
Therapy knowledge in NeuroSpine, CVS, GS or Gyne is a plus
Ability to travel ~30% of the time or when required

Reasonable AccommodationsBaxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the here and let us know the nature of your request along with your contact information.Recruitment Fraud NoticeBaxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our .

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